Case Studies
Case Studies
Situation
Go Travel company was launched in the year 2003 and since then it never achieved high ranking in the major search engines. There website was never found in the ocean of Internet through search engine. The company was lacking the exposure in international market which was affecting their sales adversely.
Challenge
In order to gain international exposure and have an edge over its competitors, the company needed to make a mark on major search engines so that prospective customers could approach their website. The company lacked a substantial search engine marketing strategy which placed the company at a clear demerit to its competitor.
Solution
The company contacted SEORANKSMART to develop a comprehensive search engine marketing strategy that would help the company to attract quality website traffic from major search engines and hence acquire potential customers. SEORANKSMART analyzed the nature of business of the company and devised a compendious search engine marketing solution which related to the company’s business objectives. The first step which SEORANKSMART took was to run a website audit on the company website and analyzed search terms related to the nature of business within that industry. The keyword study helped SEORANKSMART to formulate a search engine marketing strategy based on related keywords.
SEORANKSMART kept a check on the performance through ranking reports and refined the strategy according to search engines and users search analytics.
Results
The search engine marketing strategy developed by SEORANKSMART worked for the company as the website traffic increased by 2500% in 6 months. As a result during this period the sales of the company touched new heights.