Things not to do in SEO
Website optimization has a direct impact on your search engine rankings. However, there are very common mistakes which can adversely affect your search engine rankings. Have a look at the most common mistakes and things which you should not do while optimizing your website for SEO.
Don’t completely rely on your instincts while selecting keywords. Go for a deep research to check their usability in SEO.
As every website owner you might be very attached to the name of your website. But you should also keep in mind that your site name might not be so popular that everybody may know it. For example “cleaves buildings” is the phrase you would like to see most in your website. But people may not know it. But keywords like “buildings Montreal” have more chances of people finding your website while searching for buildings in the Montreal area. Numerous keyword tools are available online to find out the most appropriate keywords for SEO .
Don’t overstuff the content of your website with keywords.
It’s a myth that if the content of your website is filled with the keywords which you have tagged, you will get high search engine rankings. The fact is, adopting this strategy will backfire and will result in disturbing the ranking of your website. Major search engines like Google, yahoo and MSN will see it as spam and may place you lower down the order or in a worst case they may ban your website. Internet visitors won’t be able to read your website and thus your efforts for SEO will result in harming your website.
Don’t hide text or links behind pictures or don’t make fool of visitors by mixing the text in the color of the background.
Now a days search engines are using very powerful spiders which can easily make out where you have tried to use your intelligence and hide links behind pictures. Search engines may read your website as spam and no matter what your ranking is, they will associate your website with a caption which says “This site may harm your computer”. So don’t use unethical methods to optimize your website. Don’t use Javascript or flash while designing your website.
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