Link Building for your website is very essential. But make sure that the guidelines are followed:
Anchor text should be varied
Targeting keywords is important but some degree of variation is important in anchor text.
Links should come from relevant pages
Relevancy is the most important thing which should be kept in mind. Links on related pages carry higher value than non-related pages.
Different location placement of links
All the backlinks should be intelligently placed at different locations on a links page. Different locations like footers, top of the page, navigation, content links etc. should be used.
Acquire links naturally, not instantly
Google keeps a strong eye on any site acquiring links. Many new sites have been banned who have placed thousands of links in a very short span of time. Links should be placed gradually. Say if you are getting 10 new links per week, then you should not acquire 100 links in a day.
Neighborhood links should be good
Only the relevancy of the website, on which you are getting the link, is not sufficient. Have a close look on the links already present on that site. The links should be from adult, pharmacy or casino sites. These type of sites gets ban usually and also affects the surrounding links.
Different C-class IP
The new Google algorithm sees that whether the links have come from totally different sites.
A mixture of reciprocal and one way links
All the backlinks of your website should be a mixture of reciprocal and one way links. Bu the percentage of one way links should be higher than reciprocal links.
Importance to inner pages as well
Homepage is the most important page in a website. But do not neglect inner pages as well. Some backlinks should also point to inner pages which are associated with the homepage.
Non-directories
All your backlinks should come from non-directories and free for all websites. These sites are built only for link exchange and do not pass on the link benefit to your website.
Get permanent links
The life of your backlinks holds lot of importance. When exchange links, exchange for as long as possible.
Links on pages with the same language
In order to cope up with the country specific searches in Google, always try to get links on websites with same language as of your website. This will also help you in getting direct traffic from user clicks.
