Google Instant almost caused a stir in the SEO world though up until now, nobody has managed a sneak preview into Google Insant and link building. Here are the search results on 9/28/2010.
|
Exact Match Search Term |
Results |
|
“google instant and seo” |
36,700 |
|
“google instant and ppc” |
25,800 |
|
“google instant kills seo” |
2,700 |
|
“google instant and link building” |
0 |
Despite the fact that Instant has only been around for less than one month, the internet is filled with articles about the effect of Instant on the SEO world. Around 40,000 articles are available with some offering a through look at the topic, though there are on articles about the impact of Instant on link building. This comes as a rude shock because link building is still the best way to ensure that a site remains at the top of the ranking for a very long time. The lack of articles about this area might be explained by the fact that people realize that the algorithm was not affected by Instant meaning that links of all types were spared. Another assumption might be that people do not know how to write about this eventuality. Since I have written about this field for a long time, I am always among the first to vice my opinion about linking subjects. For instance, it would have been wise for you to listen when I talked about the death of directories. However, I ad, it I was wrong to assume that paid links would stop working.
No major changes
If you conduct a Google search today, the result is the same as it was before Instant. There are no changes in relation to the links, total link signature and the signals produced. The only thing that stands out is the increase in the URLs that appear instantly as you are typing your query word or words.
For instance, if you are looking for beekeeping equipment and supplies, as you type the query, a number of URLs will show up every time you type a letter, though the search results will not show any difference from what was the case before Instant.
The only thing Google Instant does is to help you see trusted source link streams. That’s where Google Instant has its effect on link building.
For instance, as you search or bee keeping equipment and supplies, your query will display a number of URLs that relate to tat topic, as Google tries to make sense of what you are searching for. This is what you get-
- bee
- to bee keeping
- to bee keeping equipment
- to bee keeping equipment and supplies
This is because all the search results Google displays are based on trust, which comes from the connection it has with the links. Therefore, you get a list of URLs, which come as an X-Ray to dissect all the options available in case you want to change from what you were looking for and opt for another result. This would not be the case for a generic phrase like low cost prescriptions. The query would not produce the URLs as displayed in the bee keeping equipment and supplies. They are the search results that Google trusts in relation to your query, and it is always important to look at them as you type. You can even open them in a new tab by right clicking on them as they appear. Though some of the options provided may not offer what you are looking for, but it is about understanding the effect of link building strategies.
