Once in a while, I read an article or blog post related to link building and it gives me a delightful feeling because of the quality of the content. At times, it is so touching that it has an untold effect on me. In essence, there is a right and wrong way of link seeking and link building, and there are other ways that outdo the rest. This can be a technique that as you go though in an article or blog post, you cannot avoid feeling disappointed at the fact that you are not the one who coined the remarkable idea, but you are also amazed and delighted by the technique’s brilliant perspective.
I claim that there are right and wrong ways to build links. This means some of the methods people use will not bring out what was expected. Some of them just do it without thinking about the consequences. The approach or strategy used depends on the site the links are sort, the content that requires links, creativity of the link builder and his or her ethics. Therefore, some of the strategies may not work for everyone or for all sites. And this means the link builder should formulate different approaches as long as he or she wants to increase business.
I am fond of the term holistic link building. The main strategies behind the holistic link building are that the site is more than the homepage and has numerous opportunities for links that are content specific. Therefore, the link builder has to explore these potential laden areas before claiming that what he or she has offered is the best. Secondly, the internet has experts with the skill and know-how to produce various types of content that you can influence and work with. It is a matter of finding them and using them to make the process efficient and the outcome worthwhile.
One of the articles that give you a new outlook in this topic is Getting Links AND Content from Flickr, from Guneet Singh and Richard Kimball. This article expounds how link building can become a wise and creative idea for any site. The article contains the theoretical part and also involves real life case studies and examples, which will give you an in-depth look into the effects of the strategies and approaches in this topic. In addition, it shows how the link building process can be a human process.
This is the way it should be and that part of the article pulls the right strings in me. It should not be a task that the link builder is eager to finish or just limits his or her capacities to the norm. People should learn to enjoy this process and take their time like they would in other activities. This will also bring out the right results and this puts away the possibility of wrong ways of link building, ones that have no basis whatsoever. Read the article and find out whether it moves you like it does for me.
