Link popularity helps a site owner to kill two birds with one stone, first the site gets to be highly ranked by search engines in turn this high ranking gives it top listing. Consequently this gives the site priority whenever a search is conducted, therefore the site may begin to enjoy more traffic which also translates to more business or profits at the end of the day. It can be hard to generate popular links in terms of looking for relevant and popular websites. However the points below can be of great help.
Some of the questions that can help you build good links are:
- Are the sites that you get links from relevant with your service or product?
- Are there any other sites that link with the site that you link from?
- Are the sites that link to your website known or respected in the particular field they are in?
- Have you used keywords to optimize your web pages and do you have internal links that link to pages within the site?
Strategies for Link Popularity:
1. The Joint or Reciprocal Link Strategy:
- Identify other sites that are well known and are in the same business with you.
- Get in touch with the webmaster and ask for permission to post a link in that website.
- Give the benefits that can be derived from linking from your site.
- Post a reciprocal link to the site from where you want your link to originate from.
- Make the link request personal for the webmaster to see your seriousness.
- Give them the anchor text that you want them to use in the link to your site.
- Minimize the number of outgoing links to less than 50 on your web page.
- Ensure there wont be any spam to websites you intend to work with in future.
2. The Link Visibility Strategy
- Be active in discussions with lists whose sites are open for linking.
- Post links to your site in guest books and also chat rooms.
- Join and be active in forums that accept links.
- Insert a link to your site in your email signature.
3. Give opportunities of winning or sweepstakes at your websites.
- Give incentives that will encourage other people to post links of your site.
- Make it a requirement for resellers and partners to have a link to your site
- Ensure that all employee activates with clients are shown in the online posters for that show.
- Identify websites that take technical papers or buy them as long as they are relevant.
- Ensure that you are enlisted in all business directories online.
- Make entries and applications for awards and nominate those products.
- Give incentives that will encourage other people to post links of your site.
4. The Social Media Strategy
- Get a twitter account and ensure you make regular tweets with links to your site.
- You can start a fan page on Facebook that talks about your business and link it to the main site.
- Create a blog and make entries in it as well as Facebook and twitter profiles as well.
- Send your URL to sites involved in bookmarking.
- Ensure you ping your blog on a regular basis, one of the services you can use is Ping.fm
- Ensure that users can easily share pages with friends and colleagues by having a share button.
- Have a Facebook “like” button for your site.
- Post comments on forums or blogs that may be relevant to your site and leave a link to your site.
5. The Content Strategy
- Use keywords and make sure the article is relevant to the site’s theme.
- Send the articles you write to article directories or blogs.
- Hyper link the resource box to your website.
- Ensure that the anchor text contains keywords that link to your site.
- Work towards becoming an authority in the field you are in.
- Have exclusives be the first to inform people about product launches in your or news.
- Actively participate in blogs and forums that are respected in your filed.
- Write articles and post them to ezine and ensure they all have links to your site.
- Make it free for webmasters to post your articles in their sites for free with a bio about your site, products and services and a link to your site as well.
These points can help you turn your fortunes around as they are effective strategies you can use to gain link popularity. It is however advised that you combine all the five strategies and not rely on one. Its also important to ensure that the reciprocal sites are have your links on their sites too.
All of the above link popularity strategies will improve your website link popularity if used correctly. For the best results it is advisable to use a combination of all 5 strategies as part of your search engine keyword optimization campaign. Remember to monitor the results of your strategies and to check that your reciprocal link partners are still linking to you on a regular basis.
