Upon analyzing links to a site, many people have been found to speculate that Google holds “Edu” sites and “Edu” links in very high regards. An Edu domain is common amongst the university and college websites in America.
What drives Google to like universities as such?
Today, more than ever the internet has grown extremely fast. A search engine needs to rely on the reliable and relevant results for any particular set of key words. Google has done this by ensuring the shortest number of clicks in linking to a required site or information.
There are some several factors which Google finds useful in judging how important any particular link is. These include Google Page Rank, Alexa Rating, importance of the site linking to your web page and authority of the site linking to your webpage. Suppose you are in the scooter business and you purchase a link online from a software site, this action won’t be as relevant as much compared to you having gotten that link from the super pages directory listings of the scooter businesses in your region. The relevancy of the website linking to your webpage is dependent on how high or low Google considers the source to be relevant and thus authoritative or credible in a particular subject in your kind of business.
Stringent policies and regulations make it challenging to obtain an Edu domain. This makes it highly recognized by Google. Before one can obtain such a URL, the university has to undergo a lot of investigation and screening process of the educational philosophies and the universities sites. The process is carried out by a non-profit making organization ensuring that quality, effectiveness and efficiency is maintained. This implies that any site that is linked from an Edu URL it becomes trusted as a suitable site to source quality information from.
Universities do not promote having the sell text link ads on their web sites. However, this may happen as in the case of the University of Michigan. Google holds in high regards any link done by human beings even more so than that done by robots. This is because of the stringent screening process carried out by the former.
Today, it is much simpler to get links especially if you have very good website or blog or you have very competitive skills and know how in online marketing. The following points will be appropriate in helping other younger university students as well as getting you Edu links.
1). Many colleges have a list of "Employers Which Recruit" or “Best employers in Town” – Ensure that you register with the school to get into that list. You may incur some cost on attending special events of the school such as career fare and maybe even sponsor some of their projects. This will however prove helpful to your company, as you will get to meet the various determined, self driven students whose skills may be useful to you.
2). Marketing your company – Depending on your viability, many colleges in America will permit you to advertise on their websites. An affordable amount may be given out by your company to such schools as donation. You may agree to start a kitty to assist students with payment of school fees through scholarships. In addition you may invite some students in your relevant field to come work for your company as interns or even as employees upon completion of their courses.
3). Writing articles – Career department would gladly review your company’s articles especially if they consider them credible and helpful to their students. This may cause them to get you onto their web site. This process may be quite challenging, due to the considerably long duration of time taken as the college goes through your articles.
