Ranking in Country Specific Search Engines
When it comes to search engine optimization, one of the most important factors to consider is your location. Search engines will typically display results that are relevant to the Internet user thus will not only consider the keywords but also the language as well as their location. For example, if one lives in Russia, content in Egyptian will not do them any good and thus will not turn up in the top search rankings. Thus, search engines will strive to churn out results that will be as close to home for the Internet user as possible.
A lot of website owners will wonder why their sites are not ranking as well as they would like them to on search engine results. This is especially the case when they are targeting their content to an audience in a different country. In some cases, the website owners may not even know that these people are in another country. This may sound absurd but in some cases, one will not know where their website is being hosted as it could be in another country or even another continent altogether.
How search engines determine the website’s country of origin
A large number of search engines will determine the website’s country of origin through their domain name. These include suffixes such as .co, .uk, .com, .au, and so on. However, the website’s physical address will also be determined by the IP Address. Most search engines are programmed to read these IP addresses and figure out where these websites originate from so as to streamline the search results. For example, if your target audience is in the United States, you may find it pretty hard to get to the top of search rankings if you are based in Japan or another far off country. Your best bet would be to switch to a web host that has servers in the United States.
One of the most popular tools that are used by SEO experts is the website country tool. This tool comes in handy in the process of establishing what country is currently hosting your website. Finding out the country that is currently hosting your website is not the only service this tool will give you though. It can also determine the reasons behind your website not getting the rankings that you would like from popular search engines.
Although it is difficult to find out if your website is being hosted by a different country, you would be much better off knowing and figuring out why it is not getting higher search engine rankings so that you could remedy the problem.
October 28, 2013
August 7, 2012
August 7, 2012