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Keyword Difficulty: Choice of Right keywords in SEO campaign

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Choice of Right keywords in SEO campaign

If you intend on being successful with the SEO campaign for your website, your choice of the right keywords is crucial. Failing at this stage will not only waste your time or your clients time, but will also waste money. There are many options to consider when it comes to selecting the right keywords and your final choice should be made after careful analysis. This decision is made by considering what the most popular search words are, what keywords your competition uses as well as what would be the best description of your website.

Once you have made a decision on what the best keywords are, do not rush to select what would be best suited for your website. Having a shortlist of popular keywords is not the same as having a list of the highest ranking ones. If your competitors are using the same keywords, it would be an arduous task to get ahead of them and achieve first page rankings. As everyone knows, when it comes to SEO, first page rankings should be your end goal because not many Internet users will sift through numerous results pages looking for what they need.

Choice of Right keyword tools

The most effective way of determining how difficulty it would be for your website to rank favorably in search results would be through the use of the right keyword difficulty tools. It is always advisable to make use of several tools rather than one to determine this. It may be faster to use one too, but you will not be getting extensive results for you to compare and contrast. In addition to this, do not simply test one keyword. You should use a combination of various keywords as well as key phrases to get the most honest results. You will be quite surprised to see how varying the estimated difficulty is for keywords that are essentially quite similar.

Generally, keywords related to finance tend to be the most difficult to pin down as there are so many fields. Your website may contain content about credits yet you will still be in competition with websites that offer information on the stock exchange and even insurance.
Always keep in mind that SEO in an ongoing process. As such, it would be advisable to bookmark the different tools you will use to gauge keyword difficulty. This way, even after you have found keywords that will be best suited for your website, you can still check regularly whether they are giving you the rankings you want or if you would have to modify them after a while.

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