PPC Packages
Pioneer Package
Moderate Package
Zenith Package
Cost Analysis
Monthly Cost
$ 125
$ 225
$ 300
Profile Setup
Yes
Yes
Yes
Time Period
5 Months
8 Months
10 Months
Initializing the Project
Business Objectives
Yes
Yes
Yes
Website Analysis
Yes
Yes
Yes
Market Research
Yes
Yes
Yes
Account Creation
Yes
Yes
Yes
Campaign Management
Keyword Research
100 Pages
200 Pages
300 Pages
Number of Keywords to Focus
100 submissions
200 submissions
300 submissions
Ad Groups Creation
12
15
20
Ad Testing
Yes
Yes
Yes
Comparative Keyword Optimization
Yes
Yes
Yes
Budget Management
–
Yes
Yes
Bid Management
Yes
Yes
Yes
Landing page consultation
–
–
Yes
Search Engines
Google AdWords
Yes
Yes
Yes
Yahoo Search Marketing
–
Yes
Yes
MSN Ad Center
–
–
Yes
Ad Monitoring
Google Analytics
Yes
Yes
Yes
Traffic Statistics Analysis
Yes
Yes
Yes
Goal Conversions
Yes
Yes
Yes
ROI Management
–
Yes
Yes
Analysis Reports
Project Reports
Yes
Yes
Yes
Email Support
Yes
Yes
Yes
Chat
Yes
Yes
Yes
Telephone
–
Yes
Yes
Level of personalized attention
Account Manager on projects
1:3
1:2
1:1
