Reciprocal Link Building
Natural Reciprocal Link Building
Reciprocal links come into picture when 2 websites agree to place each others link on their website.
Reciprocal links play an important role in:
Increase website traffic through more relevant websites by people who click on the links.
Boosting your rankings in search engines.
When allotting a rank to any website major search engines like Google and Yahoo take into account the number of quality sites that point to your website through a link.
Getting good quality reciprocal links is always a part of our marketing strategy for our clients but it's not the whole and sole of our marketing strategy.
We always exchange links with sites which are topic or theme related. First of all we do scrubbing of sites in search engines which are theme related and analyze which sites would compliment our clients website.
We visit their links page and examine it for number of links present there and other quality factors.
We always take precautionary methods while getting reciprocal links for our clients. Some SEO masters are of the opinion that high number of reciprocal links always helps in achieving higher rankings in major search engines. But that's not true. As per Google Matt Cutts it is possible to overdo reciprocal links which wont be a good sign in terms of higher ranking in Google search engine.