A well-qualified webmaster may experience a major challenge training someone with no knowledge on SEO how to create links. However, there are simple steps you can follow to ensure that this person understands the basic knowledge on link building without instilling a lot unnecessary pressure.
The kind of tools used in link building mainly depend on the link building strategy in use. You should start training without tools at the beginning then introduce new tools as the lessons progress. Avoid introducing too many tools at the onset since the learner may get confused.
Do not intimidate students by presenting too much information at one go. Start by giving the learner a few reads that are simple and give basic information about SEO. They should get basic SEO principles to start them at the right note during training from SEOmoz’s Beginners Guide to SEO.
You must also be readily available to answer their questions. It is through getting their questions answered well and timely that they will get a quick understanding about link building. As training progresses, encourage the students to subscribe to RSS feeds or current information regarding link building online.
Ways to guide a link builder professionally
The trainees need to locate the right sites they will build their links to. Make them use simple search phrases like relevant keywords to find relevant sites on common search engines. Most importantly, provide very little information on how to locate relevant sites so that they can be creative and come up with related sites on their own.
Teach the student basic ways to get contact information from these sites without any tools at the beginning. Concepts like using advanced operator commands and contacting site owners using social networking sites must be covered.
The next thing that you must teach your students is how to write the best opening emails with a high probability of getting any response. Always personalize the email for a specific site and make it brief and to the point while paying proper attention to the subject heading.
Email response or correspondence is also an important part of training. There is certainly no rule on how to write the perfect response but with the right evaluation skills, writing the best correspondence will never be hard.
Always keep records from the beginning. Include information like the site they have contacted and the completed links in your records. These records will prevent multiple link builders from contacting the same site owner.
Lastly, let the trainee focus on the link building on their own. Allow them to make their own decisions but always be available to answer their questions while encouraging them to be confident with their decisions.