First of all, you need to understand the difference between penguin 1.1 and penguin. Penguin can be described as a change in the module on the search engine algorithms. On the other hand, penguin 1.1 can be termed as a data refresh, which occurs within the same module. Penguin 1.1 is associated with data refresh as well as other unusual signals. The refresh was also known as Google dance in the past. It involved keeping the search query and relevant information on the algorithm constant. It also changes the way data goes in and out of the algorithm. Algorithmic update occurs when mechanisms of input and output change, while the order of data is remains constant.
Know about web spam
Web spam can be termed as a Molotov cocktail with various elements. These include the use of keywords excessively, over optimization, and link buying. However, it is essential to note that there are other factors that contribute to the webspam. Google has an alert system, which informs it about any spam activity. The effects of these may be loss of page rank overnight, diminished Page Rank, and devaluation of the various pages. This information is stored by Google.
Discover ways to prevent it
Smarter Links – It is essential to note that search engines use semantics to distinguish between paid and real links. This is done through the search engine crawlers, which have advanced in technology over the last few years. Therefore, it is extremely crucial to have an optimum number of paid and real links. The Google webmaster tool can locate paid links that may be concealed as natural and legitimate links. It is highly recommended that quality checks are made on the links. This will involve checking the domain value, Link Avenue, domain’s pagination issues, IP address, as well as the indexing and catching of link page.
Natural Optimization – The need for natural keyword usage is always stressed by Google. It is essential to stay away from the overuse of keywords in order to avoid penalties. You should ensure that you calculate the number of keywords on the main content, title tags, alternating text, navigation content, Meta tags, internal links, as well as the footer content.
Variations – Penguin 1.1 is now paying attention to matching keywords. This disproves any chances of creating variations on the vocabularies used on various articles and textual pieces. Penguin 1.1 may even regard matching anchor text as webspam. Variations are effective to avoid this tracking.
How to create variations
You can create variations using Google itself. This will avoid any chances of being branded as web spam. You should check the competition and search volumes from Google and then create variations.