Websites whose main concern is commerce tend to have a tougher time when it comes to link building. There are numerous questions asked such as how can they do it? How much will the process cost? How long will it take before the results of link building can be seen in the website’s search rankings?
Most of the website owners of these commercial sites tend to be open minded to what is being told to them, come to terms with what they are going to be up against as well as make decisions on what would be the best course forward. However, a number of these website owners will not want to take part in the actual link building strategy. Most of them want something done immediately, which would just be a quick fix. You will find that some of the website owners will be averse to strategies such as increasing quality content to the website or if they do agree to this, they will opt for a short cut as they are only feeling pressured into it. In most case scenarios, the website owners may have a passion for their website but they are only store owners and not content writers.
Things you can do to clear the picture of link building process
One of the things you can do to open the eyes of these commercial website owners would be to show them examples of websites that are in the same niche and that have done remarkably well with the link building process. Have them take a look at the links these websites have as well as the content that the links lead to. Once this is done, show them a practical example by performing an online search for a website that is benefiting from these tools. For example, a Google search on “snowboard selector tools” will have over 160,000 search results. One can never sift through all these results. In addition to that, how many snowboard selector tools are really necessary? The website owners should see that they are facing stiff competition when it comes to favorable search ranking results.
Once this exercise is done, you should then introduce them to a number of subjects that probably never crossed their minds but which could greatly increase the chances of their sites getting inbound links. The whole point of links is to direct Internet users to websites that will offer additional content for what they are searching for. By showing the website owners practical examples of how this can be done, you stand a better chance at helping them see the bigger link building picture.
My areas of specialization are Search Engine Optimization(SEO), Web Designing and Development, Social Media etc. I use to write the articles for SEO Rank Smart's official blog. All my articles are informative and are written following the search engine algorithms. I like to inspire, educate and entertain online.