When Link Building Is Pointless
by Eric Ward
As a link builder and content publicist, I rarely see a link building challenge that cannot be overcome. Today there are many unique and legitimate ways to attract and generate links that didn't exist ten years ago. There are different styles and approaches to link building.

Spotting Unnatural Linking Patterns
by Eric Ward
Last week's column Aggressively Seeking Links - How Much Is Too Much? Sparked several comments and questions. In the past, I've hesitated to revisit previous columns, preferring to let them stand on their own, but this time I'd like to make an exception to clarify some of the assertions I made.

Aggressively Seeking Links: How Much Is Too Much?
By Eric Ward
When it comes to link building, how much is too much? How fast is too fast? Neither of these questions would have been asked in 1997, because their was no such thing as too fast or too much. But it isn't 1997 anymore is it? And since link development now plays a prominent role in web success and failure.

5 Deadly Sins Guaranteed To Kill Your Link Requests
By Eric Ward

Here in the Link Week column, we mostly discuss intermediate to advanced linking related subjects, but I'm compelled to cover a very basic topic this week. Link requests. The link builders are out in force this summer. The proof is in my inbox. Over the two weeks since my last Link Week column, I've counted the number of link requests I've received.

Link Analysis beyond Search Rank
By Eric Ward
some of the most fascinating and useful information can be found if you remove search engines from your link analysis objectives.

Portrait Of The Perfect Link Builder
By Eric Ward
If you had the chance to hire a full-time employee to engage in content publicity and link building, what type of person would you look for? What sorts of skills would you want? What personal traits would you value? As companies realize that content publicity and link building must be a core part of online marketing, rather than just the latest SEO fad, those same companies are faced with the challenge that there's no consensus or body of research to help them pinpoint the person with the perfect skill set to do that job. By sheer accident I can shed some light on this challenge.

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